Sunday, June 25, 2017

What is an ad?

I think one of the fascinating aspects of the media transition we're in is the ambiguity around what is and isn't an ad.

This is new territory being explored, with a lot of fudging that would never fly in respected old media institutions… from Michael Arrington arguing that fluffy TechCrunch coverage of companies TC invests in wouldn't be an ad, to secret VC arrangements with journalists that exchange exclusivity for favorable coverage (I know a VC incubator alum who can vouch for this), to a Product Hunt editor who told me he runs product announcements on the front page *only* if he has a personal or professional connection to the company in question.

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