Friday, April 29, 2016

Twitter Moments is more powerful than you think

In Twitter moments right now, there is a story about an indy game developer making a soccer game on a whim, not ever having learned the rules of soccer.
https://twitter.com/i/moments/725738660663013377
I'm posting this here because I think it's a great example of really enjoyable content that is fundamentally social which is really hard to get surfaced by content creators.
I don't really care about Cruz picking fiorina; using your curation technology to tell me that story is like filming a theatrical play and putting it on TV in the 1950s. It's not really natively living in the new medium.
Whereas a social story like this soccer story is sort of like what BuzzFeed does so well, only it makes even more sense to just have the story be composed of actual tweets rather than be a single document assembled by a Buzzfeed journalist.
We're still stuck in the mentality of 1950s TV, translated to the mobile internet era. From where we are, Twitter Moments is the closest thing we have to something that fundamentally understands the medium natively, like the Mary Tyler Moore show.

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