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Saturday, November 07, 2009

Local commercials: the genre perfected

The guys at ilovelocalcommercials.com are creative geniuses. As a promotion for a company that helps small businesses, they travel the country filming commercials for local stores and such. It's hard to pick just one of their commercials, so here's the first one I saw:



These guys love them some local commercials... they even have a section on the site featuring commercials that inspired them, like the infamous ad for the Montgomery Flea Market:



The blend of enthusiasm and irony is awkward at times, but the commercials are suffused with love for the craft and for the entrepreneurial spirit. And they truly capture the character of the business owners and workers.

The approach the commercials take owes something to Dudley Moore's movie Crazy People, in which Moore cracks up and starts submitting ad copy like "Buy Volvos. They're boxy but they're good." (My favorite is "Jaguar. For men who'd like handjobs from beautiful women they hardly know.")

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Blogger MVB on Tue Nov 10, 10:39:00 PM:
I suppose I should be proud to see that both the inspiration and the new epic commercial are from my dear home state of Alabama. Now we can add another great resource to our list of exports!

And thanks for getting the flea market song back in my head. It should get an award for its incomparable ability to take over your brain. If only I had his dance skills and enthusiasm for used furniture!